Previous experience with young teens informed our decision to deliver materials that were smart, well produced, had high production values and felt current.
The Reading Agency: Better Read
Client
The Reading Agency is a national charity whose mission is to 'inspire more people to read more'. It produces advocacy materials for specific target groups, often sub sections within the larger group of 'adult emergent readers'. The materials are sold to local library and education authorities in England and Wales.
Brief
We were asked to design a set of materials that would appeal to the hard to reach and engage young teenage audience. They would need to promote the wider facilities on offer in libraries; specifically internet access, music, film and 'reads' ...
The Reading Agency is a national charity whose mission is to 'inspire more people to read more'. It produces advocacy materials for specific target groups, often sub sections within the larger group of 'adult emergent readers'. The materials are sold to local library and education authorities in England and Wales.
Brief
We were asked to design a set of materials that would appeal to the hard to reach and engage young teenage audience. They would need to promote the wider facilities on offer in libraries; specifically internet access, music, film and 'reads' ...